The book contains 196 pages and comprises of 39 chapters. “Bodenmais between tourism and industrial tourism” is the title of the book in which the Bodenmaiser tourism manager Andreas Lambeck describes the “Bodenmais model“. The title of the book about the new touristic reorientation in Bodenmais between 2007- 2010, offers a plausible method with 39 steps on how to advance to a successful holiday resort. The book can be ordered online at www.bodenmais.de, and is available for delivery from the 2 September.

Together with the co-author and touristic manager Enrico Heß, BTM managing director Andreas Lambeck has described and traced the development that the holiday resort Bodenmais has gone through over the past years, advancing from a classic holiday resort to a modern attractive tourism resort. Furthermore the book also covers the problems of associations and local policy as well as the existing policies of public tourism promotion.

The target group is not only the Bodenmaiser, but also all German tourism policy-makers who are interested in the “Bodenmais model” and are looking for a new approach to tourism. “After receiving so many questions as to how the Bodenmais model works, I then decided to write this book“, illustrated Andreas Lambeck his motivation for this book. “There is very little theory to be found compared to the dozens of practical approaches included in the book. Instead of writing a theoretical composition, I wanted to a write practical guide”, said the author further.

Those who now order a copy of the book will receive it directly after publishing and receipt of payment. The book costs 9.90 Euros plus shipping charges, the proceeds will be go entirely to the Tourismus GmbH and the Christmas illumination activities in Bodenmais. The BTM managing director Andreas Lambeck entirely waives all royalty claims.

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