Bodenmais ranges among the most successful holiday resorts in the country:

52 percent of the travelers in Germany know Bodenmais.

A nationwide survey run by CenTouris confirmed successful marketing results / 15th first class and comfort hotel opens next April 2012 in Bodenmais.

More than every second traveler in Germany knows Bodenmais, at least the name, which amounts to 31.9 million people - an impressing figure which has just been released following a nationwide survey from CenTouris, the center of marketing research focused on tourism at the University of Passau.
And it’s even getting better: almost a quarter of those questioned (23 percent) could either imagine or well imagine spending a holiday in Bodenmais within the next three years – that’s 14.3 million people! It’s definitely a more than extraordinary result for a place with 3.500 inhabitants. And above all one thing is very clear: the intensive tourism and publicity efforts of the last years have been more than confirmed; then the unaided awareness has doubled since the year 2007.

In the course of the survey a total of 1106 people were interviewed per telephone. Further interesting results of the survey showed that Bodenmais was considerably more well-known to women than men, and the awareness distinctly increased with the rising age of those interviewed. But: the younger people who were interviewed expressed the strong intention of wanting to spend a holiday in Bodenmais. With increasing age the intention to spend a holiday in Bodenmais decreases. The intention to spend a holiday in Bodenmais is generally more pronounced by those people who have already visited the Bavarian Forest earlier, than by those interviewed who just know the name of the Bavarian Forest. The over proportional number of Bodenmais nominations came from Bavaria - about 80 percent know Bodenmais. The awareness of Bodenmais in NRW and Hessen is also well above average.

The interest to spend a holiday in Bodenmais has greatly increased in the age group up to 40 in comparison to the older target group. This is mainly due to the fact that the Bodenmais Tourism & Marketing GmbH has also substantially focused the entire advertising (print, radio, TV and Internet) on the families as target group, as well as within the range of product development. Such examples are the Virgin Forest program, fun for the family, the Ranger training, GPS rambling, outdoor sports and summer holidays with adventures. The topic Virgin Forest and the National Park are the ideal products for the target group “young families with children". The best evidence are the numerous children who are totally enjoying themselves during their holidays at the moment, at the children’s club, the open-air swimming pool, the National Park and the Outdoor test center.

Josef Kagerbauer, head of JOSKA-Bodenmais and the largest glass trophy manufacturer in the world: “We can definitely confirm this development. For years now we have been increasing our commitment for families with specially coordinated children’s programs. We’ve been able to significantly reduce the average age of our customers. However, we’re not neglecting the so-called “best agers” then grandparents on holiday are also influenced by the children”. The topic of the future is "Virgin Forest and National Park" - and Bodenmais is no exception here. Bodenmais is pleased to announce the opening of the 15th first class und comfort hotel (3 Star Superior to 4 Star Superior) in April 2012.

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